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<\/p>\n\n\n\n[Shenzhen, April 2026] \u2014Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.\uff08hereinafter referred to as IM Sinoexpo ) has announced the official establishment of its wholly-owned subsidiary, Shenzhen Boying Exhibition Co., Ltd. (hereinafter referred to as “Shenzhen Boying”), which recently obtained its business license. This marks IM Sinoexpo’s first wholly-owned company in South China and its fourth entity in the region, following the Guangzhou Branch, Guzhen Lighting Expo Co., Ltd. in Zhongshan, and Guangzhou Bohong International Exhibition Co., Ltd.<\/p>\n\n\n\n
The establishment of Shenzhen Boying signifies IM Sinoexpo’s strategic commitment to deepening its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). The company is mobilizing “all company resources” to advance the development of Connexion Shenzhen and related exhibitions while achieving comprehensive localized operations. By building a local team and implementing localized management, IM Sinoexpo will further enhance service efficiency and market responsiveness, establishing a strong foothold in Shenzhen to deeply connect with GBA industrial resources and integrate its branded exhibitions across East China, South China, Southwest China, and Southeast Asia.<\/p>\n\n\n\n
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Commenting on the establishment of Shenzhen Boying, Mr. Wang Mingliang, Founder and Director of IM Sinoexpo, stated: “The Guangdong-Hong Kong-Macao Greater Bay Area, where Shenzhen is located, and the Yangtze River Delta, where Shanghai is situated, are the two major engines of China’s economic development. Their economic scale determines the enormous growth potential of the exhibition industry in both Shanghai and Shenzhen. IM Sinoexpo highly values the opportunities in Shenzhen and has therefore decided to invest all company resources in the city.”<\/p>\n\n\n\n
Since hosting the inaugural Connexion Shenzhen at the Shenzhen World Exhibition & Convention Center in December 2023, IM Sinoexpo has, through three consecutive years of sustained operations and investment, transformed Connexion Shenzhen into a flagship exhibition integrating catering, hospitality, furniture, health, lifestyle, machinery, and electronics industries in the Greater Bay Area. The exhibition has grown to 200,000 square meters, attracting 2,000 exhibitors and 150,000 professional visitors, and has been honored with Shenzhen’s BEST+ Global Influential Exhibition and BEST+ Industry Exhibition titles. Since 2024, IM Sinoexpo has also been organizing CPHI & PMEC Shenzhen, the pharmaceutical industry exhibition, in the region.<\/p>\n\n\n\n
Mr. Wang revealed that the fourth edition of Connexion Shenzhen in 2026 will be rescheduled from December to mid-October to align with the first phase of the Autumn Canton Fair, with a clear focus on export orientation.<\/p>\n\n\n\n
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Mr. Wang further noted that the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area embody different characteristics of China’s modernization, with distinct features in six key areas: enterprises, products, technology, markets, logistics, and culture. These differences shape the diversity of exhibitors and visitor demographics.<\/p>\n\n\n\n
“This understanding has been deeply realized by IM Sinoexpo over the past three years of organizing Connexion Shenzhen. This realization has strengthened our determination to pursue a localized approach for Connexion Shenzhen,” Mr. Wang emphasized.<\/p>\n\n\n\n
IM Sinoexpo’s localization strategy has achieved proven success with Guzhen Lighting Expo Co., Ltd. in Zhongshan. Established in 2013 as a joint venture between IM Sinoexpo, the Guzhen Town Government, and the China Association of Lighting Industry, the company operates with a fully localized team of over 30 employees.
It organizes three annual editions of the China (Guzhen) International Lighting Fair in Guzhen Town, Zhongshan: a spring edition for the domestic market, a summer edition specialized in outdoor lighting, and an autumn edition focused on exports. The fair attracts over 100,000 visitors annually, with 60% of exhibitors from the local area, demonstrating the effectiveness of the localization approach.<\/p>\n\n\n\n
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Mr. Wang stated: “The establishment of Shenzhen Boying reflects IM Sinoexpo’s determination to establish roots in Shenzhen and deepen our presence in the Greater Bay Area. We will replicate the Guzhen model to achieve localized exhibition operations in the GBA\u2014Company in Shenzhen, Exhibitions in Shenzhen, Employees in Shenzhen, Revenue in Shenzhen, and Taxes in Shenzhen\u2014contributing to the economic development of the Greater Bay Area and the dual-circulation strategy of domestic and international markets, while fostering broader co-creation and collaboration with more local partners.”<\/p>\n\n\n\n
Currently, Shenzhen Boying has established its office in Qianhai, Shenzhen, and has recruited local professional talent to implement localized management and fully launch business operations. In the future, Shenzhen Boying will leverage IM Sinoexpo’s over 30 years of exhibition operation experience and global resource network to provide more efficient and professional exhibition services to enterprises in the Greater Bay Area, supporting regional industrial upgrading and international development.<\/p>\n\n\n\n
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[Shenzhen, April 2026] \u2014Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.\uff08hereinafter referred to as IM Sinoexpo ) has announced the official establishment of its wholly-owned subsidiary, Shenzhen Boying Exhibition Co., Ltd. (hereinafter referred to as “Shenzhen Boying”), which recently obtained its business license. This marks IM Sinoexpo’s first wholly-owned company in South China and its … <\/p>\n