Key Highlights of Tourism Plus Shanghai 2025 Unveiled

From March 30th to April 3rd, 2025, Tourism Plus Shanghai 2025 (TPS2025) will create a new record with five collective exhibitions and four pavilions in Pudong and Puxi, showing a total exhibition area of 700,000 square meters, covering 15 industrial categories, 68 exhibition sections and more than 6,000 exhibitors. TPS2025 will host 8 lifestyle festivals, 20 international and domestic competitions, and more than 300 conferences and live events, creating a record scale! It is expected to attract 450,000 visitors from more than 140 countries and regions around the world.

The exhibition is guided by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd.

On March 21, Shanghai Municipal Tourism Development Conference was held in Shanghai, which outlined a clear blueprint for the future of Shanghai’s tourism industry and clarified the development direction and key tasks. The upcoming launch of Tourism Plus Shanghai 2025 is a strong implementation and positive implementation of the spirit of the conference. Relying on the four exhibition halls in Pudong and Puxi, Tourism Plus Shanghai 2025 will fully promote the deep integration of “other industries + tourism” at the level of industrial coordination, help traditional industries such as hotels, catering, retail and tourism closely interact, foster new business forms, and build a new pattern of tourism development in the whole region. In terms of innovation leadership, TPS2025 will attract more than 6,000 exhibitors to actively participate, bringing tens of thousands of new products radiating around the world and injecting a steady stream of fresh vitality into the tourism industry chain. In terms of technology and environmental protection, many robot enterprises, new energy enterprises, and green building materials enterprises gathered to lay a solid foundation for the intelligent upgrading and green and sustainable development of the tourism industry. Through the all-round linkage of the culture, tourism, business, sports and exhibition, the spillover effect of the exhibition will be continuously amplified. From stimulating the potential of tourism consumption, stimulating the consumption of surrounding industries, to enhancing the influence of the city’s tourism brand, TPS2025 will comprehensively boost the relevant consumption momentum, and firmly promote Shanghai’s tourism industry to make strides in the direction of high quality and innovation.

TPS2025 not only reflects the current industrial trends and market trends, but also proactively shapes the broader blueprint of the tourism industry through forward-looking theme setting, resource aggregation and ecological incubation, and through “tourism + other industries” and “other industries + tourism”, becoming a key node of the global tourism industry innovation network.

This exhibition encourages exhibitors to release new products for the first time every spring to the exhibition, and provides diversified public display platforms for new product promotion: SMG live broadcast room, road show, promotion meeting, forum, competition special products, lifestyle festival experience, etc. More than 6,000 exhibitors are expected to bring tens of thousands of new products radiating domestic and even global markets, such as the Prado Museum VR Art Exhibition from Spain that will make its global debut at the TPS2025.

Special exhibitions, lifestyle festivals and competitions are important bridges connecting new products from enterprises and professional enthusiasts, as well as major stages for driving new consumption of lifestyle. The special exhibition will bring demonstration innovative lifestyle scenes. The lifestyle festival and competition will bring new products, new skills and new ways of playing. These innovations will lead to new consumption trends.

This year, there will be many special exhibitions such as “2025 Roadtrip Show”, “TPS Immersive Experience Exhibition”, “BBDS”, etc., and lifestyle festivals such as “Shanghai Tourism Quality Life Festival”, “Water Sports Carnival” and “Lure Carnival”, as well as virtual sports and Lure fishing events.

At the National Exhibition and Convention Center(Shanghai), there will be many lifestyle festivals such as “HOTELEX Shanghai International Coffee, Wine and Food Festival”, “Global Flavor CHA Drink Culture Festival”, “HOTELEX x FOODAiLY INNOVATION EXPO”, and 15 international and domestic competitions covering coffee, drinks, cooking, baking, desserts, chocolate, ice cream, wine, catering and other content.

At the Shanghai New International Expo Center, there will be many special exhibitions such as “Hotel Brand Investment and Franchise Zone”, “DJSER Design Recommendation Zone @ Shanghai”, as well as the “Hotel & Shop Plus Cultural and Tourism Lifestyle Festival” for accommodation supplies. There are also hotel uniforms, hotel room skills, cleaning skills and other competitions.

At the Shanghai Convention & Exhibition Center of International Sourcing, there will be special exhibitions such as “popular check-in art and visual display Hall”.

All these activities have brought trend reference for creating new consumption scenarios and driving the industry’s wind direction.

From March 30th to April 2nd, HOTELEX – Shanghai International Hospitality Equipment & Food service Expo will be held at the National Exhibition and Convention Center (Shanghai), focusing on hospitality, food and beverage, coffee and tea, chain and franchise, and other industries.

From March 30th to April 2nd, Tourism Plus Shanghai 2025 and China (Shanghai) International Boat Show and The Lifestyle Show Shanghai 2025 will be held at the Shanghai World Expo Exhibition & Convention Center, focusing on tourism and healthcare, boat industry, outdoor leisure and other industries.

From March 31st to April 3rd, Hotel & Shop Plus-Shanghai International Hotel, Shop, Office and Public Space Expo, which expanded its exhibition scope this year, will be held at Shanghai New International Expo Center, focusing on architectural decoration, commercial design, clean and sanitation and other industries.

From March 31st to April 1st, Modern Concept World Expo, which is new this year, will be held at Shanghai Convention & Exhibition Center of International Sourcing, focusing on art and visual display industry.