Company Chronicle

The Era of UBM Sinoexpo: Sustainable growth;Synergy of both online & offline

Hi & Fi Asia-China introduced to China

Introduced to China by UBM, the Health Ingredients & Food. Ingredients Asia China kicked off at the SECEC Shanghai. It was held simultaneously with the FIC. which was cohosted by the China Food Additives & Ingredients Association and CCPIT Sub Council of Light industry

Guangzhou Office established

The Guangzhou Office of UBM Sinoexpo was officially established on October 8.1999.


CPhI Successfully introduced into china

CPhI China was introduced to China by UBM.CCCMHPIE and UBM Sinoexpo. The first exhibition was held at the Intex Shanghai, with an exhibition area of 6,200 sqm and 193 exhibitors participating


Furniture China kicked off in SNIEC with new brand image

Displaying a new brand image with "New Start" New Logo and "New Hall" Furniture China 2002 was simultaneously held in the newly completed venue in Shanghai SNIEC and two other venues, SSTM and SECEC The record high 80000 sqm exhibition halls attracted over 800 exhibitor

Beijing Office joined in

Beijing Branch office was established on January 22,2002. to extend our business in North China Region.


Ceramics China in Hand

UBM Sinoexpo acquired Ceramics China Show, which is concurrently held with CIDHF and Expo Lighting


CPhI China relocated in SNIEC: P-MEC China made its debut

CPhI China was relocated to the largest show floor in Shanghai SNIEC:P-MEC China made its debut, becoming the first derivative brand of CPhI China.

China Clean Expo Joined in UBM Sinoexpo's portfolio

UBM Sinoexpo acquired China Clean Expo (CCE), extending its business to clean and environmental protection portfolio. became the first B2B platform

The first B2B platform of UBM Sinoexpo,JJGLE.COM(JJ means Jia Ju(Furniture)), which was officially put online in 2006.


Hi & Fi Asia-China side by side with CPhI China

Hi & Fi Asia-China moved to side by side with CPhI China in the same venue-SNIEC. where food and pharm ingredients met each other


B2B Business started to earn revenue

JJGLE.COM gained an income of about 3.5 million yuan, marking the online platform Started to eam revenue.


Pharmaceutical platform going online

The Pharmaceutical B2B platform was launched to make the "pharmaceutical + Internet" solutions and customized services online. In the same year, the company achieved nearly 10 million yuan from its two major B2B platforms.


Exhibition area broke through 500,000㎡

In 2011 the total exhibition area yearly of UBM Sinoexpo reach 540000 aqm. with altogether 6,645 exhibitors participated, attracting 209,871 visitors from home and abroad.


The Born of HDD -Creating an umbrella brand

In 2012, UBM Sinoexpo integrated several exhibitions HOTELEX CIDHF, Ceramics China, Expo Lighting, HOF, CCE into a brand new umbrella Name HDD (Hotelex Design & Deco), designed for the products and services from hotels Commercial Properties. A creative approach of Exhibition Integration Strategy.

B2B strategy Enters stage of 2.0

The online strategy entered the era of Stage 2.0 by the launch of New Portal which is combination of the existing websites,, and in 2012.


The set up of Guzhen Lighting Fair(GILF)

In 2013, UBM Sinoexpo and the Guzhen government agreed to set up a joint venture, Guzhen Lighting Expo Co., Ltd, to host the annual Guzhen Lighting Fair in October. The fair split two editions in Spring and Autumn in the following year. One is domestic market oriented while the other for overseas markets. A new model of “Expo + Store” is created to bring the Expo together with several big lighting malls in Guzhen covering an area for millions Square Meters.

Acquired Starch Expo

Starch Expo was acquired by the company to be held concurrently with Hi & Fi Asia China at the same place.

Vending, Digital Signage Show (VDS China) joined in

VDS China was acquired to mark UBM Sinoexpo be involved in smart retail industry show.


B2B Online Strategy 2.5

The era of online 2.5 is symbolized with the system establishment of two main B2B portals (Jiagle, Sygle) together with eight Subwebsites.

HOTELEX Chengdu kicked off, opening Up the regional development strategy

The successful launch of HOTELEX Chengdu together with the following shows in Beijing, Guangzhou, Qingdao. The four regional shows and flagship show in Shanghai has contributed Hotelex five shows a year, representing the company strategy of regional development.

The 20t' anniversary of Furniture China celebrated with New ambition

In 2014. The 20th Furniture China put forward a guideline of export-oriented, high end domestic sales, original design and industry leading committed to becoming the world's top exhibition led by original design.

Total exhibitor number of the year exceeded10,000

Exhibitors participating in all exhibitions of UBM Sinoexpo in2014 reached 11,100 in number.


Cohosted Guangzhou International Food & Ingredients Fair

UBM Sinoexpo and the China Council for the Promotion of International Trade Guangzhou Sub Council reached an agreement of cooperation to jointly hold the GIFMS and Expo Food Guangzhou


HOTEL Plus come as the second phase of Hotelex, Both cover 200,000 sqm

Guangzhou Branch founded

Guangzhou Branch founded

The Guangzhou Office of UBM Sinoexpo was upgraded to Guangzhou Branch On February 8, 2017.

B2B Online strategy Enters 3.0

The page views of two B2B platforms surpassed 20 million in 2017. The revenue of the platforms reached 20 million yuan.

Authorized brand going overseas

UBM Sino expo authorized one of its brands HOTELEX to the local institutions from Jakarta to host exhibition of Hotelex Indonesia. It was the first time for UBM Sinoexpo to export its show brand to overseas.

Exhibition areas surpassed a milestone of 1 million m²

The total exhibition areain2017 reached 1.24 million m² with total of 16,396 exhibitors participating. attracting 773,284 visitors from home and abroad.

Fully in charge of CIE

In 2017. the UBM acquired All World Exhibitions. While its Chinese member CIE was then merged into our business. Both FHC and PPKC shows run by CIE were officially managed by UBM Sinoexpo.


Annual turnover surpassed one billion; exhibition area reached 1.35 million m².

At the end of 2018 UBM Sinoexpo’s annual turnover exceeded 1 billion (pretax RMB and the total exhibition area exceeded 1.35 million m² it ranked the 1st among all foreign funded exhibition organizers in China in terms of the number of exhibitions and exhibition area."
"Source: China Council for the Promotion of international Trade. Annual Report on China's Exhibition industry (2018).


Took over shanghai Franchised Expo- SFE

UBM Sinoexpo acquired Shanghai Franchised Expo (SFE) which has two annual shows in Shanghai respectively in spring and autumn and develops its Chengdu edition together with HOTELEX Chengdu The show scale doubled in the following two years.

The combination of UBM and Informa PLC

UBM and Informa PLC were fully combined a result.
UBM Sinoexpo becoming a member of Informa the world's leading exhibition organizer.

Moved to new office building

2018, UBM Sinoexpo moved to the 5A office building Urban Development International Tower, Xuhui District.