Official announcement! Salon Du Chocolat (Shanghai) joins hands with FHC to officially enter the Chinese market!

2021-07-30 09:36

At 10 a.m. on July 28, 2021, despite the Severe Typhoon In-Fa that has caused huge waves in Shanghai for several days, the famous French pastry brand: LENÔTRE, located in Xintiandi Fashion 1 Mall, Xingye Road, Huangpu District, Shanghai, has a pleasant atmosphere. Representatives from the United States, Italy, France, Switzerland, Belgium, Colombia's embassies and consulates or trade organizations in Shanghai, as well as guests from Pierre Marcolini, Cacao Barry, Valrhona, Nibbo, Kesshō and other well-known chocolate brands at home and abroad witnessed the official entry of Salon Du Chocolat(Shanghai) (Hereinafter referred to as SDC Shanghai) into the Chinese market and will be held in the same place as the FHC Shanghai Global Food Trade Show from November 8 to 10, 2022. Let us review the highlights of this press conference for everyone.


Ms. Wei Duanmu, the host, and director of SDC Shanghai, presides over the press conference










LENÔTRE, the famous French pastry shop, provided the venue for this press conference. Mr. Léo Li, CEO of LENÔTRE Greater China, delivered a speech. He said that the introduction of the SDC Shanghai will drive the development of the entire chocolate industry and give birth to more international and local excellent brands. Therefore, the common mission of everyone is to promote the development of chocolate in China, hoping that it can play an increasingly important role in people's lives. At the same time, he wished the SDC Shanghai a complete success in China, and it will be better and better.

Ms. Helen Fan, Deputy General Manager of Sinoexpo Informa Markets. Co., Ltd. presided over the award ceremony



SDC Shanghai inherits the genes of the French mother exhibition and established an Advisory Board Committee. This press conference issued appointment certificates to the following honorary Advisors. They are Mr. Fan Yu, the founder of Nibbo Chocolate, and Léo Li, the CEO of LENÔTRE Greater China. Mr. Cheng, Jeanne Guillet, CEO of Pierre Marcolini Asia, Denis Vergneau, General Manager of Sinodis, Mr. Sen Wang, Founder of Wang Sen Education Group, Wang Sen Cultural and Creative Group, Ms. Natalia Tobón Tobón, Commercial Counselor of Colombian Embassy in China and Master Chocolate Chef of Senz Dany Deraymaeker.



In the last part of the press conference of the SDC Shanghai, the organizer specially held a chocolate brand tasting event. 14 chocolate brands from six countries including China, France, the United States, Belgium, Norway, and Colombia participated in the event.



Sinodis belongs to the French Group SAVENCIA, a well-known import and local food distributor in China, general manager Denis Vergneau and his tasting display area.



Jeanne Guillet, CEO of the famous Belgian brand Pierre Marcolini Asia, known as the Hermès in chocolate, and his tasting display area


The famous Belgian chocolate Master Chef Dany Derameker and his representative Belgian famous brand Senz tasting area


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This year we will host a” chocolate festival and a chocolate fashion show." At that time, we will invite 4 cutting-edge Chinese fashion designers to join forces to create a chocolate fashion show with unique sensory enjoyment through the dual fusion of vision and taste. For this reason, we sincerely invite you to gather at the Shanghai New International Expo Center and the FHC Shanghai Global Food Trade Show from November 9 to 11 this year. Let us experience this unique chocolate feast with our bodies and minds!



FHC Shanghai Global Food Exhibition and Shanghai work hand in hand, We will not only become another piece of win-win cooperation in the Imsinoexpo Food series exhibition, but also create a new future for the food industry by co-climbing the peak of the industry.














Contact Information:


exhibitor, press and business cooperation:



Wei Duanmu:




[email protected]



exhibitor and visitor:

陈宇轩 Alex Chen



[email protected]